With Serie A now back in action and the Aria di Friuli-Venezia Giulia only days away the Consortium of the Prosciutto di San Daniele have renewed their partnership with Udinese Calcio for the third consecutive season and will once again feature on the club’s sleeves as a sponsor.
The renewal of the collaboration between the two companies is a step forward in a shared journey which began in 2020, forged on common values and objectives. In addition to the logo placed on the left sleeve of the club’s shirts there will be activities promoting the Prosciutto di San Daniele brand taking place at the Bruseschi training centre as well as at Dacia Arena. These include tasting sessions for the Prosciutto di San Daniele DOP in the hospitality areas of the stadium.
Mario Emilio Cichetti, Director General of the Consortium, shared his thoughts on the commercial agreement: “We’re delighted with our relationship with Udinese Calcio. We share common values including championing the Friuli-Venezia Giulia region and a love for where we’re from.”
His Udinese Calcio counterpart Franco Collavino was also delighted for the club to have once again teamed up with the iconic brand: “Udinese are synonymous with Friuli-Venezia Giulia and fly the flag for the region. A sense of knowing where we’re from forms the bedrock of the club’s identity. As we always stress such partnerships go beyond mere commercial relationships; they’re about sharing core values. This is a reason why we’re particularly proud to carry on our relationship with the Consortium of the Prosciutto di San Daniele. We believe that they give our region a good name throughout the world.”
One of the first initiatives as part of this renewed partnership takes place from 26 to 29 August as part of the Aria di Friuli-Venezia Giulia. Udinese Calcio through their club TV channel Udinese TV will be present at the festival of Prosciutto di San Daniele to promote certain activities and present club shirts.