Udine, 2 July 2025 – Udinese Calcio are pleased to announce that Critch have become the club’s Official Training Kit Partner for the 2025/2026 season. It’s a collaboration that celebrates quality, Italian tradition and a shared vision of excellence and innovation.
Crich, a historic Italian bakery brand based in the heart of north-east Italy, is a company that combines centuries of experience and cutting-edge production processes to guarantee high-quality products. Crich always carefully select their raw materials, producing biscuits, wafers and crackers with particular attention to a variety of dietary needs and with an eye on sustainability, creating perfect treats for every moment of the day.
This collaboration is a product of Crich and Udinese Calcio’s shared core values, such as dedication to projects of excellence and an ongoing commitment to combine tradition and innovation. During the season, Udinese’s players will wear the Crich training kit in training sessions and pre-match warm-ups, upholding the link between high-level sports performance and high-quality taste.
“We’re happy to expand our collaboration with a brand that stands for Italian excellence in their sector,” declared Franco Collavino, general manager of Udinese Calcio. “Both Crich and Udinese Calcio share values and visions based on tradition, quality and innovation. Having their brand appear our training kits represents a bond between two companies who have deep ties to their local areas and who are keen to achieve ambitious results.”
Through this partnership Crich strengthen their presence in the world of sport, supporting one of Italian football’s hallmark clubs. The initiative underscores the company's commitment to promoting quality and sporting values through high-impact strategic collaborations.