21 May 2021
21 May 2021

Grado and Lignano Sabbiadoro travel to Milan with Udinese Calcio

PromoTurismoFVG is our match sponsor for Inter v Udinese, with a host of connected activities to promote the Friuli-Venezia Giulia coastline

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Udine, 21 May 2021Grado and Lignano Sabbiadoro will be travelling to Milan with the team as our match sponsor for Inter v Udinese.
 
For our final game of the 2020/21 Serie A season against the newly crowned champions, the Udinese team bus will be bedecked with the names and images of the famous Friuli-Venezia Giulia seaside resorts. The bus will pass via the city's most symbolic sights and locations and take the squad to San Siro ahead of Sunday's 15:00 CEST kick-off.

It is the first time PromoTurismoFVG has been the match sponsor for an Udinese away fixture and underlines the partnership between the two parties, who are united in their goal of promoting the Friuli-Venezia Giulia region.
 
The bus is the latest in a series of initiatives to promote Lignano Sabbiadoro and Grado going into the summer season.
 
On 14 May, PromoTurismoFVG and local operators set up a scenographic display of over 25,000 parasols along the 130 km Friuli-Venezia Giulia coastline, which features sandy beaches, a lagoon, oases and rocky coves, and stretches all the way to the Gulf of Trieste and Muggia on the border with Slovenia.

The Lignano Sabbiadoro and Grado logos have been added to Udinese's social-media profiles and website, while advertising and media campaigns are also being run. In addition, there will be social-media communications promoting Lignano Sabbiadoro, Grado and the FVG coast aimed at football fans based in Lombardy and Piedmont.
 
Udinese fans will also be involved with quizzes on the region and a newsletter with dedicated content.
 
To further promote the seaside resorts, Udinese TV has been running special features including interviews with operators from the two tourist locations.