Michele Uva was the key speaker at a roundtable discussion on football sustainability at Udinese Club House ahead of Thursday's Serie A match between Udinese and Napoli.
The event, held at the Dacia Arena auditorium before kick-off, was attended by Udinese Club House members, businesspeople, students from Master's courses in Sports Business Strategies at Treviso and Sports Management at Udine University, and journalists.
The UEFA football and social sustainability director presented his book Soldi vs Idee (Money vs Ideas), written with Il Sole 24 Ore journalist Maria Luisa Colledani, which analyses changes in the modern game and new-concept stadiums like Dacia Arena.
Other speakers at the event, moderated by Udinese TV's Francesco Pezzella, included Gianpaolo Pozzo, Magda Pozzo and La Repubblica's Green&Blue director Riccardo Luca.
The event, held at the Dacia Arena auditorium before kick-off, was attended by Udinese Club House members, businesspeople, students from Master's courses in Sports Business Strategies at Treviso and Sports Management at Udine University, and journalists.
The UEFA football and social sustainability director presented his book Soldi vs Idee (Money vs Ideas), written with Il Sole 24 Ore journalist Maria Luisa Colledani, which analyses changes in the modern game and new-concept stadiums like Dacia Arena.
Other speakers at the event, moderated by Udinese TV's Francesco Pezzella, included Gianpaolo Pozzo, Magda Pozzo and La Repubblica's Green&Blue director Riccardo Luca.