Udinese Calcio are delighted to announce that the Prosciutto di San Daniele will remain the club’s sleeve sponsor for the 2021/22 season.
Following a campaign filled with co-marketing initiatives between the two Friulian brands that have involved Udinese fans on many occasions, we can announce today that the agreement has been extended into the 2021/22 season, with the aim of continuing to promote the Prosciutto di San Daniele regionally, nationally and internationally.
“We’re particularly thrilled that our partnership with the Prosciutto di San Daniele has been extended,” explained Udinese Calcio general manager Franco Collavino. “As a club, Udinese Calcio continue to work hard and innovate in order to be at the forefront in the field of sponsorship by always seeking out partners that match up with our philosophy and values. We’re pleased to be part of an initiative and an ongoing relationship that can bring benefits to our club partners in the medium and long term.”
“Ahead of next season, we’re renewing a collaboration agreement between two brands that have strong ties to the Friuli Venezia Giulia region. We’ll show our support to Udinese Calcio by displaying our logo as their sleeve sponsor. The aim of this initiative is to consolidate our connection with the local region, in a bid to enhance and promote the values championed by Prosciutto di San Daniele,” stated Mario Cichetti, the Prosciutto di San Daniele’s general manager.
The Prosciutto San Daniele brand will be visible on the sleeves of the first-team jersey, the LED pitchside hoardings, and at the Dino Bruseschi Training Centre, while product placement events will also be held in the hospitality areas at Dacia Arena. This will all be complemented by a series of digital and social media activations.