The partnership is one of the few successful cases of cross-border collaboration between Udinese and an Asian sports and entertainment platform, with both parties committed to enhancing each other's brand throughout the two-year agreement.
One of the new leaders of the Asian sports and entertainment industry, GOGO Sports is the fastest-growing online sports and entertainment platform, with a highly skilled team, a diverse range of services, a highly acclaimed product experience and an excellent product reputation. In recent years, GOGO Sports has implemented a “user-first” brand concept, boosting its industry reputation and earning public recognition in the process.
This strategic partnership will bring quality experiences and new surprises to fans and users around the world. Over the course of the 2021/22 season, the two organisations will explore further avenues for cooperation and may even go beyond the traditional sponsorship model to focus more on the sports side. With its consolidated user network in Asia, GOGO Sports is well-placed to tap into the global user pool, ensuring convenience for every user, creating a better entertainment experience and constantly adding value.
Founded in 1896, Udinese Calcio is one of the most iconic and historic football clubs in Italy. The club has built up a global fanbase through many years of unbroken participation in Serie A and several appearances in Europe, coupled with the significant number of international players who have plied their trade in Udine. Last season, Udinese launched its official accounts on the Chinese social networks Weibo and Douyin and by this new partnership with GOGO Sports wish to extend its exposure and reputation abroad.