The Social Football Summit is currently taking place at the Stadio Olimpico in Rome. The international event is at the forefront in terms of training and networking in the field of digital marketing within the football world.
Among the various working groups, Udinese are represented by Federico Zurleni, the club’s Chief Revenue Officer, who was a speaker during “The Stadium: A strategic asset to generate economic value”.
Dacia Arena once again confirmed its position as a model based on its activities linked to this specific aspect of the football world, given the way our stadium adds value to the club and allows innovative marketing strategies and projects to be developed.
Rosa Sangiovanni, Marketing Director at Dacia Italia, also took part in the panel in order to support the strong and fruitful connection relating to innovative events and projects that has existed between Udinese and Dacia for 13 years now, with the stadium itself the main driving force.
Dacia Arena was not the only topic on the agenda, as eSports also got a mention via the D-Link project, with Udinese’s head of marketing Gianluca Pizzamiglio set to speak about this constantly growing sector on Wednesday.