The Athletic has run a special feature focusing on Udinese Calcio's successful business model. Written by James Horncastle, the long-form article includes contributions from key club figures as well as past and present Udinese legends.
The Athletic is a subscription-based website with wide audiences in America which has become one of the most renowned sports newspapers in the world since its creation.
The extensive feature dedicated to Udinese analyses the club’s corporate model which has served them well for the past 30 years, with topics ranging from the corporate management style to the excellent scouting network which has unearthed so many great players and the Dacia Arena, a stadium envied worldwide.
The figures interviewed include Magda Pozzo, Franco Collavino, Pierpaolo Marino, Andrea Carnevale, Luca Gotti, Rodrigo De Paul, Antonio Di Natale and Marcio Amoroso.