17 May 2023
17 May 2023

Udinese team up with Lega Serie A for A+LOVE campaign

Team players will wear a special kit in Sunday’s match against Lazio in celebration of the International Day Against Homophobia, Biphobia and Transphobia

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Udinese Calcio is showing its support in the fight for equality and the protection of civil rights by joining Lega Serie A’s A+LOVE campaign.

Organised with UNAR (National Anti-Discrimination Office), the campaign will run during Matchday 36 of the 2022/23 Serie A season to celebrate the International Day Against Homophobia, Biphobia and Transphobia on 17 May. 

Udinese has decided to back the Lega initiative and display its commitment to equality, rights and inclusion with a special matchday kit the team will wear for the game against Lazio at Dacia Arena on Sunday.

The special Udinese Calcio jersey is white with a V-neck collar, black-and-white edges and a rainbow-coloured graphic running vertically down the centre. The same colours run around the sleeves, down the side of the shorts and the middle of the socks.

“In tune with the ESG sustainability ranking which places us as the top Italian club, we wanted to follow the path set out by the Lega Serie A with initiatives to protect equality and civil rights,” explained Udinese Calcio managing director Franco Collavino. “Thanks to our partnership with Macron, we will wear a special kit showing our commitment against all forms of discrimination. Udinese has for many years been an open, multicultural club – currently with players from 15 different countries – and is actively involved in the fight against racism and the promotion of equality. We wanted to show our commitment in a concrete manner to use the immense popularity of football to send out positive social messages.”

The colours also appear inside the back of the neck, together with the Udinese logo, the words “I PRIMI BIANCONERI D’ITALIA” (the first black and whites of Italy), the Macron logo and “Designed in Bologna”, certifying that each garment is designed and developed at Macron Headquarters. 

The chest features silicone prints of the Macron Hero on the right and the Udinese Calcio logo on the left. 

Beneath the rear neckline is a sublimation print of the club’s motto “La Passione è la nostra Forza” (Passion is our Strength.

The message underlines Udinese and Macron’s commitment to social and civil issues, as certified by the recent Brand Finance Football Sustainability Index based on ESG parameters, which ranks Udinese as the most sustainable club in Italy and fourth most sustainable in the world.

As with the Udinese Home, Away and Third kits for both the 2021/22 and 2022/23 seasons, the special kit is made using Eco Fabric (specifically, Eco Softlock with Eco Micromesh inserts), an environmentally sustainable material made 100% by recycling PET plastic bottles.