01 December 2022
01 December 2022

Udinese joins forces with OneFootball to bring original club content to fans across the globe

Italian Serie A side Udinese Calcio and the world’s leading football media platform, OneFootball, have today announced a global content distribution partnership that will see all editorial content and original club videos published on the official club website Udinese.it distributed to football fans around the world via OneFootball.

Linkedin_Undinese.png
This deal will give Udinese access to OneFootball’s vast user base of young and highly engaged mobile-first football fans, delivering original club content to fans wherever they are – frictionless and in real-time. OneFootball is the only app with a fully personalised homestream that gives fans non-stop news of their favourite club, all made possible through a bespoke technical interface, which ensures that all club articles appear automatically and simultaneously on both the club website and the OneFootball platform.

All of the latest updates, news, and live scores from the Bianconeri will be available globally in Italian and English across OneFootball’s platforms, ensuring maximum reach and a customised user experience. The club news will appear in the user’s news stream and be earmarked as official club content through the incorporation of the Udinese logo. Through a close cooperation between the editorial teams of Udinese and OneFootball, breaking news can be sent instantly by push notification to all app users or to segmented user groups – even exclusively to Udinese followers. This unique feature not only allows the club to engage with fans in real time, but also ensures a high visibility of targeted news articles at the user’s fingertips.

Reaching more than 100 million fans every month globally, OneFootball is the most popular digital media platform for the new generation of football fans, and also the best rated sports app in the world, based on millions of App Store and Google Play reviews. 

Udinese has become the latest club to join a network of over 130 clubs, leagues and federations to make original content available via OneFootball.