16 October 2021
16 October 2021

Diotto becomes official partner of Udinese

The partnership with the Treviso-based footwear manufacturer will be characterised by sporting performance and ‘Made in Italy’ quality

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Udine/Maser, October 2021 – Diotto is to harness its passion for nature and sport as part of a partnership with Udinese Calcio for the 2021/2022 season. The two entities are united by their local affinity, the culture of sport and sense of belonging, so a partnership of this kind is a natural evolution for both parties. 

“A company, like a football team, is a big family,” says Diotto’s Marco Quagliotto. “Everyone plays an important role and dedicates all they have to achieve the end result: ensuring the best quality for our customers.”

Diotto is a family-run business that was founded back in 1969 and produces outdoor, trekking and hunting boots. Based in Montebelluna (Treviso), which has been labelled the world’s leading design centre for outdoor footwear, Diotto has leveraged its extensive experience and traditional craftsmanship to bolster its range with a new collection of outdoor male and female clothing ideal for trekking and hunting, capable of offering the best performance and tackling any environment.

Diotto's products are made from the highest quality materials and finished in the finest detail, as only a product made in Italy can be. In this sense Diotto echoes the ethos of Udinese Calcio, a football club that has always believed in the spirit of sport and sense of family, as well as in the commitment and attention to detail that it demonstrates during every training session and match.

By partnering with Udinese Calcio, Diotto hopes to grow and raise awareness of its brand using channels and avenues for exposure that differ from the traditional ones and can generate new product opportunities and yield synergies with the football club. This is a real launch pad that will help Diotto breathe healthy competitive air, bringing excitement and perhaps even a bit of luck. 

Franco Collavino, Udinese Calcio chief executive, says: “We are delighted with this new partnership with Diotto. We are delighted that this significant Trevisan company, which makes innovation and Made in Italy its strong points, has chosen Udinese Calcio to help continue its development and growth of its brand. Diotto and Udinese are linked by crucial values such as attention to detail and dedication to facing every challenge, both on and off the pitch, which our club holds dear.”

This partnership between Udinese Calcio and Diotto is one with an Italian and, above all, sporting soul that will bring great benefit to both entities.