Milan, 25 September 2025 – Football, fashion and sustainability: a combination that continues to distinguish Udinese Calcio and Macron, who for several years have been leading a project aimed at innovating the world of sports fashion while showcasing young talents. For the 2025/26 season, the club’s Third Kit has once again been created in collaboration with Camera Moda Fashion Trust: a synergy founded on the shared value of scouting young talent, which makes the brands involved international reference points in their respective fields.
After last year’s success with Flora Rabitti and her brand Florania, this season’s choice fell on Italian designer Domenico Orefice, born in 1997, known for his “hybrid sportswear” style that blends tailoring, culture and experimentation. The Third Kit was unveiled during Milan Fashion Week within a panel discussion moderated by Tommaso Berra, journalist at NSS Sport, featuring Magda Pozzo, Umberta Gnutti Beretta and Warly Tomei (both Co-Founders & Co-Chairs of Camera Moda Fashion Trust), Domenico Orefice and Gianluca Pavanello (CEO of Macron).
The panel focused on the relationship between football, sustainability and fashion, and on how these three languages can intertwine to create a new form of shared identity. Within this framework, Udinese Calcio 2025/26 Third Kit represents the identity of the Friulian club, drawing from fashion aesthetics and relying on a sustainable Eco Fabric made entirely from post-consumer recycled plastic (Eco Everton). Thanks to its natural sheen, the material reflects elements typical of Orefice’s style, transforming the shirt into a symbol that unites sporting performance, responsible innovation and aesthetic culture.
The new Udinese Calcio Third shirt features a knitted black-and-white polo collar, with the same colour combination also present on the sleeve edges. The shirt comes in a distinctive shade of golden yellow and showcases, on both the front and back, a stylised eagle – one of the most significant historic symbols of Udine and Friuli as a whole, with deep roots in medieval history and the region’s cultural identity. On the right side of the chest, displayed one above the other, are the Macron Hero and Domenico Orefice’s logo, an intersection of his stylised initials and a symbol of movement. On the left side, the Udinese Calcio crest is applied. The backneck features a customised label echoing the shirt’s colours and graphics, including the Udinese Calcio logo, the Domenico Orefice brand logo, the inscription “I PRIMI BIANCONERI D’ITALIA” (the first black and whites in Italy), the Macron logo, and the wording “Designed in Bologna”, highlighting how every garment is conceived, designed and developed within the Macron Campus in Valsamoggia.
The kit is completed by golden-yellow shorts, also featuring the shirt’s abstract graphic pattern, with black drawstrings, black triangular side panels, and a double black-and-white stripe on the back of the thigh hem. The socks are in the same colour, with two black-and-white stripes at the top.
In this case, customisation – always a fundamental value in Macron’s style philosophy – takes a step further, with a dedicated cap and a coordinated Anthem Jacket also being introduced.
Thanks to collaboration with the Friuli Venezia Giulia Region and PromoTurismoFVG, Udinese Calcio’s main sponsor, the team will take to the field with the “Io sono Friuli Venezia Giulia” branding also on the Third Kit, and for selected matches will dedicate the sponsor space to Lignano Sabbiadoro, promoting one of the region’s main seaside destinations on a national level.
“Football and style are a winning combination on a global scale,” said Magda Pozzo of Udinese Calcio.“We are proud to continue this journey with Camera Moda Fashion Trust and Macron, giving visibility to a young creative like Domenico Orefice and strengthening our club’s innovative and sustainable DNA.”
“The relationship between sport and fashion is growing stronger, and it is an intersection we pay great attention to, as also demonstrated by the new Macron O.N.E. lifestyle collection,” said Gianluca Pavanello, CEO of Macron. “This is why being present at Milan Fashion Week is so relevant for us. Doing so alongside Udinese Calcio is even more of a pleasure because we share an ambitious journey: a partnership built on style, innovation, attention to detail and sustainability.”
“For me, it was truly an honour to represent the shared values of Domenico Orefice, Udinese Calcio, Macron and the Camera Nazionale della Moda Italiana. This project was born as a bridge between different worlds and becomes a symbol of unity,” said Domenico Orefice. “The inspiration comes from the eagle of Friuli Venezia Giulia: a symbol of freedom, pride and protection. In the graphic details of the Third Kit, the eagle becomes a sign of collective strength, an invitation to feel part of the same community, united by an energy that sustains us and allows us to look forward together.”
“I want to thank Udinese Calcio and Magda Pozzo for renewing this collaboration and giving an emerging designer like Domenico Orefice the opportunity to create the Third Kit, welcoming him to Udine and accompanying him through every stage of the project,” said Carlo Capasa, President of CNMI. “Fashion and football are undoubtedly two of our country’s excellences, and seeing them work together and become a team is a great source of pride.”
The new 2025/26 Third Kit, as well as all items from Udinese Calcio’s apparel line, is available at the Macron Sports Hub at the Bluenergy Stadium and online in the club’s dedicated space on macron.com.