26 August 2021
26 August 2021

Udinese and Cipriani, partners in excellence

The Serie A match between Udinese and Venezia will celebrate the new partnership between the club and Cipriani Food

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To have as a sponsor one of the brands that express the true essence of luxury at an international level goes beyond the norm for Udinese Calcio. Itshows the high prestige of the Udinese brand.

As of today, Cipriani Food is the Official Partner of Udinese Calcio for the 2021/22 season.

The partnership will see the Cipriani family's brand on the LED screens along the sidelines, on the big screens, on interview backdrops and across Udinese Calcio's communication platforms. 

The extraordinary history of the Cipriani brand began in 1931, when Giuseppe Cipriani opened the doors of Harry's Bar in Venice. Over the years, the bar became a meeting place for writers, artists, royalty and ordinary people alike. Today, Cipriani hospitality has grown to the United States, Mexico, South America, the United Kingdom, the Middle East and China, serving more than a million customers with the same passion and professionalism that the brand was born with.

It is a fascinating and unique story that Arrigo Cipriani recounted to guests at a special event at the Dacia Arena Auditorium in November 2018.

Cipriani Food was established in the 1980s following the expansion of the Giudecca workshop, which was home to the production of pasta and bakerygoods. These products were gradually joined by others, all characterised by the careful selection of ingredients and the same method and love that is put into preparing dishes in restaurants.

"On behalf of Udinese Calcio I would like to thank the Cipriani family. Udinese and its international fame have contributed to making the city of Udine known throughout the world. Harry’s Bar and Cipriani are internationally renowned symbols of Italian style – luxury in substance, not just in form," said Magda Pozzo, strategic marketing coordinator at Udinese.

"It is a great pleasure and honour to sponsor Udinese Calcio, one of the oldest and most noble clubs in Italy and in our beloved region. Cipriani Food has always been close to sportspeople, especially with certain products including Delicata egg pasta, with a low cholesterol content, and Proteica egg pasta, with 30% more protein,” said Giuseppe Cipriani, President and CEO of the Cipriani Group.